Will fancy press kits make or break your campaign?
Posted on December 30, 2007
One common conundrum that plagues many PR practitioners today is the press kit. How much is too much and how much is too little? At the end of the day, it’s down to what the media really wants. So what does the media really want?
At times, clients and even PR practitioners themselves are too keen on giving out really fancy press kits, hoping to impress the media. Impressing the media is a must but it’s not worth it anymore when in the ferocity of doing so, one loses track of the story that he or she is really trying to tell to the publics. What is the use of a fancy press kit when a journalist has to constantly call a PR practitioner over and over again to check and clarify information. It’s not only a waste of time and money but also very annoying to the journalist.
Bottomline is, a press kit should contain only accurate information and facts presented in a way that underline the desired story angle. Afterall, the objective is to get a story out and no, not a story about a fancy press kit. That said, packaging the information and facts into an impressive and memorable press kit is sure to score some brownie points with the press, as can be seen in this story here.
So thread with care, leave the fluff and bombastic vocabulary at home and let the journalists perform their very own literary magic.
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The first post in KimKomm’s PR blog!
Posted on October 4, 2007
This is extremely exciting! It’s almost 4am and KimKomm Kommunications‘ website is finally up and going. That doesn’t mean the work has finished though, there are still so many things that need to be tweaked.
In the past few weeks, we have approached several potential clients and they have expressed genuine interest in what KimKomm can do for them. I’m in no liberty to name them yet, but they are:
1. women’s accessories company
2. jeweller
3. interactive media company
4. nutrition company
Kim and I are of course, pleased beyond comprehension. We are especially grateful for their graciousness in listening to us and taking interest in what a new but enthusiastic company like ours can do for them.
Things are going really well, in fact it’s better than we have initially anticipated.
Till next time, cheers to a good start!
Kimberly Low
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